Posts tagged with "Tim Cook"

Robert Safian with Apple's Tim Cook

Thirteen Lessons of Innovation by Robert Safian

by ROBERT SAFIAN from Fast Company 

I got my first glimpse of Apple’s newest product as the sun was coming up. It was just after 7 a.m. on a Wednesday in January, two days after Apple executives, including CEO Tim Cook, began moving into Apple Park, the company’s new spaceship-like headquarters in Cupertino. As I was escorted around the gleaming structure, it occurred to me that it embodied everything Apple’s products represent: a glimpse of the future, and yet also something familiar—not science fiction, but a tangible vision made real.

Continue reading