Strategy

Robert Safian Urged Audience to Focus on ‘Missions’ in Business

By Jamie Wilson

To wrap up the 2018 VM Summit, Robert Safian, founder of Flux Group and former editor-in-chief of Fast Company engaged the audience through four lessons and seven questions. His aim was to showcase the kind of tactics that define the modern company. These lessons and questions that Safian went through explored office and organization culture and the need for businesses to focus on “missions.” 

Keynote Speaker Robert SafianHis first lesson, speed matters, showcased the importance of building a culture of change within an organization. This was followed by an emphasis on youth. He said that Facebook represents what generational shifts can do. In fact, technology is moving so fast it’s creating “micro-generations” which define them. 

“Digital natives do signal a completely different way with interacting with the world,” he said. 

He then elaborated on the importance of human contact. “We all need each other. Human contact is what drives creativity. The answers to these challenges is human contact,” he said. “Creativity and innovation happens in the gaps between silos.”

Safian then used Microsoft to illustrate his lesson of having a learning culture in business. He showed how Satya Nadella, the current CEO of Microsoft turned the company from a know-it-all into a learn-it-all culture. He went on to explain that in this time of rapid change, having and defining a mission is important—mission beats marketing. 

“I’m obsessed with the idea of mission in business. It started with me looking at a particular data insight stating that workers at companies are less engaged with their work than they have been in the past. At those places where engagement is higher performance is higher.” 

Audience listening to Motivating Business Speaker Robert SafianSafian then posed seven questions to the audience:

  • Is this Day 1?
  • Am I continually learning?
  • Is what I’m doing relevant to the next generation?
  • What do we know for certain?
  • What can we control?
  • What do you stand for?
  • Are you comfortable with being uncomfortable

All of these questions sought to get the audience thinking critically about their position in the workplace and further expanding the concept of focusing on the “mission” within a business in this age of fast-moving change. 

“This is just the way the world is. You can lean into it and have fun with it,” he concluded.

 

Robert Safian motivates business audiences around the world as a premiere keynote speaker and interviewer/moderator.

Robert Safian Delivers Fascinating Speech to Business Leaders

By Kim Mikus, originally posted on the Daily Herald

Speed matters, as does a willingness to embrace new tactics and change in the workplace in order to grow as a company, award-winning national journalist Robert Safian told more than 500 business leaders Friday.

Safian has interviewed the most innovative CEOs in the country and shared what he has learned from stories he has written about them for Fast Company, Fortune, Time and other magazines. He was the keynote speaker at the annual Big Event breakfast at Marriott Lincolnshire held by Lake County Partners, celebrating its 20th anniversary.

Safian told participants the speed of change in a company is important. “Building a cadence of change” is key, he said, pointing to companies that have succeeded in this area, including Apple, Facebook, Google and Amazon. “These companies are completely and continually redefining who they are. It’s not just an online seller of books or a place for college kids to meet each other,” he said. ” These companies are pushing themselves and they’re pushing each other in that process to continue to be more ambitious.”

Safian recently started The Flux Group, a media, insights and strategic advisory firm, after overseeing Fast Company’s print, digital and live-events content for the past decade.

Keynote Speaker Robert Safian

Safian said innovation is key and people in the workplace must work together to make changes happen. “Innovation often happens in the gap between silos,” he said. “We have to break down silos between the different parts of our business to be able to unlock those things” and find creativity and survive, he said.

Speaking of survival, Safian pointed to the father of evolution himself, “Charles Darwin noted that it’s not the strongest of the species that survives. It’s not the most intelligent that survives. It’s the one that’s most adaptable to change.”

Participants at the event said they were inspired by the speakers. “The key note was wonderful. One thing I picked up is that you have to be adaptable,” said Cheri Richardson of Gorter Family Foundation.

General Electric Large logo on Stage

Robert Safian onstage interview with GE Chairman and CEO, John Flannery

 

 

RS interview YT

GE’s Chairman and CEO, John Flannery, and Flux Group founder and former Editor-in-Chief of Fast Company, Robert Safian, discuss the future of additive manufacturing and its potential to transform the world of industrial manufacturing at Industry in 3D.