Millennials are the largest, most diverse, most educated and most connected generation of our time. At 80 million in the United States alone, they are a critical demographic to attract to your meetings and conventions. While older professionals seek the traditional meeting model, millennials are looking for something more interactive. Instead of a speaker giving a presentation for an hour, they would rather have the majority of that hour be Q&A. This is a generation that wants to be heard and have conversations instead of listening to a presentation straight through. The PCMA Education Foundation found that “old-school” meeting formats are the number one repellant for millennial attendees. It’s time to change the traditional speaker and panel formats to incorporate technology and audience participation.
By Mike Humphrey (originally published on LinkedIn)
There is a familiar frustration with organizations regarding speakers. You pay them good money to deliver a speech that really means something to your audience, and in turn, your organization. You conduct pre-event phone calls and send packets of info with the speaker. Yet they walk on stage with relatively the same speech they always deliver. It is a good speech, but might have been so much better…it could have spoken directly to the audience and made the impact that you had hoped for.
Why do so many speakers struggle with customizing their speeches? Continue reading