Media

Why Trump and Twitter Are Birds of a Feather

by Vivek Wadhwa

In the 1930s, psychologist B.F. Skinner put rats in boxes and taught them to push levers to receive a food pellet. They pushed the levers only when hungry, though. To get the rats to press the lever repeatedly, even when they did not need food, he gave them a pellet only some of the time, a concept now known as intermittent variable rewards. Casinos have used this same technique for decades to keep us pouring money into slot machines. And now the technology industry is using it to keep us checking our smartphones for emails, for new followers on Twitter, or for more “likes” on photographs we posted on Facebook.

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Motivating business speaker Robert Safian

How To Stand Out In The Attention Economy

This is the modern media scape:  An adrenaline-fueled, dopamine-engineered, titillating, exhilarating, unending plea for your ears, eyes, and mind. The channels are phone and screen, earbud and headset, social and search.  The pace is relentless, and exhausting.  Yet.  We.  Just.  Cant.  Stop.  In today’s Attention Economy, any brand or business that wants to establish or maintain its relevance needs to grapple with these realities.  Donald Trump has risen to the most powerful position in the world by deftly exploiting attention—indeed, he may be the most deft practitioner in the modern era. His any-hour-of-the-day tweets and off-the-cuff comments are too provocative to ignore.  Just ask anyone at CNN.

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