Millennials are the largest, most diverse, most educated and most connected generation of our time. At 80 million in the United States alone, they are a critical demographic to attract to your meetings and conventions. While older professionals seek the traditional meeting model, millennials are looking for something more interactive. Instead of a speaker giving a presentation for an hour, they would rather have the majority of that hour be Q&A. This is a generation that wants to be heard and have conversations instead of listening to a presentation straight through. The PCMA Education Foundation found that “old-school” meeting formats are the number one repellant for millennial attendees. It’s time to change the traditional speaker and panel formats to incorporate technology and audience participation.
This is the modern media scape: An adrenaline-fueled, dopamine-engineered, titillating, exhilarating, unending plea for your ears, eyes, and mind. The channels are phone and screen, earbud and headset, social and search. The pace is relentless, and exhausting. Yet. We. Just. Cant. Stop. In today’s Attention Economy, any brand or business that wants to establish or maintain its relevance needs to grapple with these realities. Donald Trump has risen to the most powerful position in the world by deftly exploiting attention—indeed, he may be the most deft practitioner in the modern era. His any-hour-of-the-day tweets and off-the-cuff comments are too provocative to ignore. Just ask anyone at CNN.